It seems that there are Wrangler people and levi’s people. And Wrangler people don’t believe that Levi’s people are real country. How big a thing is this? Have you heard of it? I asume it’s more of a southern/western thing it its even a thing.

39 comments

  2. Never heard of it but it sounds like any basic leading brand competition akin to coke v pepsi

    I don’t know about Wrangler but Levi’s sucks now that it’s not made in America.

  4. Is there a big difference in quality? Cause Wranglers are much cheaper than levi’s it seems.

  5. I stopped wearing Levi’s because I didn’t support their political donations. I switched to wrangler and found them to be a superior product anyways.

  8. You will not find Levi’s at Tractor Supply, only Wrangler. Wrangler is associated with rodeos and boot cut jeans

  9. Wranglers are generally thought of being more workmanlike and Levi’s are more fashionable.

    I have never heard of any sort of actual debate associated with anything other the use a purpose.

  11. Levi’s mostly marketed as a fashion brand whereas wranglers are mostly marketed as a workwear brand.

  12. I’m so far detached from this, that I initially thought you were asking about Jeep Wranglers. Because there are Jeep Wrangler people… didn’t know there was hardcore Wrangler jean fans.

    Personally, I don’t know anyone who cares about either of these brands to the point of having a strong opinion.

  15. I worked at a western store for a long time. There is one, but most people won’t have heard of it.

    Wranglers are typically work jeans. They are marketed as such. The majority of people who bought them otherwise were older gentleman and they always bought the vintage blue blue ones.

    Levis are not work jeans. They are dress jeans. You wear them to church, to family gatherings, or events where you are not getting dirty. The majority of people who bought those were younger guys that were buying them to wear to school or events.

    Women didn’t have that big of a divide. I will say that the wranglers I owned were not something I would wear working outside. Too thin for it. They did last a long while though before I did tear it. I have never owned levis so I can’t speak on them. I will probably be buying a pair this year though so we shall see.

  16. All these people complaining about Levi’s quality, lol. As if people are pulling 100 year old Wranglers out of mines. All I know is Wranglers seems to only be sold for men near me, or if they’re for women they have a high amount of elastic which shortens their lifespan so if you’re a woman who needs to do physical labor you’re probably wearing those oh so fashionable Levi’s. I know I switched to Levi’s just because they were the only 100% cotton jeans I could reliably find near me, even after looking through various farm supply stores. Also found a pair of Ariat jeans that were 100% cotton. Once.

  17. Curmudgeonly old person:

    I grew up in the ’80s.

    Levis were the “premium” jeans, and the rest of us had to make do with the “no name” brands of jeans, like Lee and Wrangler. Because they cost less, they were more available – just go down to the K-Mart or Hills and pick them up, you had to go to the big city to get Levis. The word on the street was that Wranglers and Lees wore just as long or longer than Levis, they weren’t worth the extra money anyway. (40 years on, from what I know now: yep, they were right.)

    So yeah, the concept of Wranglers being a premium brand really seems weird to me. They’re just jeans you wear to get work done in. Fine for a day out in the woods. They’re work jeans.

    And thinking about it, that’s probably 100% what the Wrangler marketing department wants me to think of their product, what with the “authenticity” and “real” buzz words being popular and stuff.

  18. Levi’s has been the default brand of jeans in the US for as long as I can remember (which would probably be the early 1980s). They marketed themselves to as wide an audience as they could.

    Wrangler on the other hand has always leaned into the “cowboy” image. One of the earliest memories I have of television commercials was a Wrangler commercial where a cowboy walks into a noisy saloon, the music stops, as he slides back a chair from the table he lifts one leg over its back to sit down in the chair, and then gets dealt into a poker game and the normal saloon noise resumes. That cowboy was so badass that much to the dismay of my second grade teacher, I must have spent half the year doing that same move every time I sat down.

    Wrangler has consistently made western and rodeo wear and focused its advertising on the the same niche segment of the population.

    I’d suspect that it’s mostly a one sided brand loyalty thing with Wrangler fans identifying with the the brand that has focused on them for decades. I’d say that most Americans that wear Levi’s don’t tend to even consider buying Wranglers since they associate the brand with cowboys, rodeos, and Country Music, and those aren’t things that they personally identify with.

  19. For some folks yeah, but it’s more about rural vs city.
    – Levi HQ: San Francisco, CA
    – Wrangler HQ: Greensboro, NC

  20. I have never heard of it, but it wouldnt surprise me that some people would conisder it an issue given that Levis is based in San Francisco

  21. I’ve never once considered the brand of my jeans. I go into the section of the department store and whatever ones are the shade of blue that I think look good and fit, I’ll get.

  22. I’ve never heard this, and to be honest I don’t give jeans that much thought. In fairness I have never bought wranglers, but mostly because they didn’t fit me well. While Levi’s jeans do fit me better. And until recently I never had a pair of jeans that were more stretchy, and they were more denim than what is now available.

  25. I have bought both Wranglers generally more affordable so Levi has their sub brand to compete with that.

  26. I don’t know anyone with jean loyalty. I generally get whatever is on sale at the time I’m buying jeans.

  27. I will just say that I prefer any pair of jeans that I can actually fit into, regardless of what brand they are, as long as they aren’t $100. For some reason many cuts and styles of jeans fit me very poorly.

  28. I haven’t heard Wrangler vs Levi’s since the early 80’s. Nobody has cared for a long time.

  29. I grew up in the country and this was very much a thing., at least in the late 90’s early 2000’s. Several girls at my high school had the “Wrangler butts drive me nuts” stickers on their trucks or jeeps and any guy who wanted to be noticed by the “county girls” wore Wranglers and boots.

    Having owned both and done farmwork in both, I never noticed a huge difference in quality, but wranglers were often cheaper so that’s what you’re naturally going to pick if you know both will wear out within 2 years.

  30. I’m sure there is, but brand loyalty has (thankfully) become a lot less strong in recent years.

  31. It’s just marketing. According to the commercials, Wrangler’s a little bit country, Levi’s is a little bit rock & roll. This is important to some people, but obviously in a practical sense it’s meaningless.

  32. So Levi’s used to be country maybe, I worked farms and blue collar in them for like a decade. They were so good, the 501 originals.

    I bought a pair like 2 years ago and it fell apart from just walking and stuff for a few months …. It sucks now. I don’t like the stretchy stuff in general. They look really good don’t get me wrong, often they’re shaped differently to make you look cool, but I won’t work in then. It’s like working in PJs lol

    I can voucher for Wrangler though, I like it

  33. > And Wrangler people don’t believe that Levi’s people are real country.

    I’m a Levi’s person and I don’t think Levi’s are “country”. They’re famously based in San Francisco and are basically lower end designer jeans.

    Wrangler makes tougher jeans that are better for working, but I personally find them ugly and uncomfortable.

    There are so many brands of jeans though it’s not a dichotomy.

  34. Bro you can’t have this conversation without mentioning Target brand jeans!

    But seriously I don’t think there is a Wrangler v Levi’s debate going on, at least not where I live (Chicago). I have a pair of Levi’s, but I wear Target brand jeans most of the time. I don’t care about the western/working man aesthetic so no clue about Wrangler (others have mentioned it focuses on the working man, farms and ranches I’m guessing).

    Is this a question that comes up in your country?

  37. I like Levi’s for fit but they’ve gotten so thin that I wear holes in them fast. The wranglers are cheaper and last longer.

  39. Most people have a preference for what they find comfortable. That’s the biggest thing.

    Wranglers have managed to get the biggest share of the country crowd but most people who actually do rodeo stuff or work with animals couldn’t give two shots what you wear. The people hung up on brand names are into the fashion, not the lifestyle

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