Hi all — looking for advice/experiences with Currys’ Price Promise.

I bought an item from Currys and submitted a Price Promise claim within their window because the same item was cheaper on Amazon. At the time I raised it, the Amazon listing showed the item in stock (3 available).

Currys’ Price Promise wording (the parts that seem relevant) includes:

  • “We’ll price match against any other UK retailer, online or in-store.”
  • “We’ll match the prices of in-stock products… up to 7 days after.”
  • “…we must be able to check the price, stock position…”
  • “…This does not include… 3rd party marketplace seller prices…”
  • “Both us and the competitor must have the product in stock and ready for delivery.”

The issue: Currys chat refused the claim. They first said the Amazon listing was “third party”. I explained it isn’t a marketplace seller listing — it shows Amazon as the seller, but via Amazon Global Store (seller line shows “Amazon US”). The purchase path is still through Amazon.co.uk and it delivers to UK addresses.

They then changed the reason and said Currys will only match if it is “sold and dispatched by Amazon UK only” because the seller line says Amazon US. I can’t find any “Amazon UK only” requirement in the published Price Promise terms — the only relevant exclusion I can see is third party marketplace seller prices.

Has anyone dealt with Currys refusing Price Promise specifically because an item is shipped from Amazon US via Global Store even though it’s purchased through Amazon.co.uk?

  • Is this just frontline staff misunderstanding the policy?
  • What escalation route worked for you (email addresses, Resolver wording, etc.)?

Thanks in advance.


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