The idea being that this person is directly elected by the entire population of the EU. Has to campaign in every country etc to win. The person with the most votes wins, as simple as possible election process.
What im trying to get at is that even if it’s powers were largely symbolic, the fact all European citizens were voting together for this one position rather than nationally associated parliamentarians it would create a greater sense of pan European legitimacy and in my idealised world view further European unity.
The current head of the commission to my mind feels so devoid from individuals having a say in the process that they don’t have any real clout.