In Australia, the company I work at (around 50 people so far) really looks for people that will be a "cultural fit" more so than expertise it seems. I think this has worked pretty well so far as there are really great people to work with and the environment doesn't feel so 'on edge' if stuff goes wrong (scale up tech company, so errors are very common).
Do you find that in your country, more companies are leaning towards a "cultural fit" more so over how experienced they are?