Mass here and it goes like this for us:
1)Hockey-Hockey East is quite popular here, and a lot of people follow the Beanpot
2)Football, shocker for you Midwesterners and Southerners out there, but you really only care if you like BC, which a lot of us (me included) certainly don't. We are Patriots thick and through and it's not close.
3)Basketball? There isn't really a serious identity here for it but I am guessing it's 3rd.