Hi everyone,
My restaurant has been slow lately, and I would really appreciate some advice.
Background of the restaurant:
• Indian restaurant
• Located in a town with a population of around 140,000
• Only four Indian restaurants in the entire town
• Opened in 2010
• Started in a large location but had to relocate due to high rent and government development in the area
• Relocated in 2019 to a smaller venue (previously 150+ seats, now 40 seats)
• The restaurant did very well after relocating
Our reviews are consistent, and we are rated the best Indian restaurant in the town on TripAdvisor. Recently, I have also been focusing on Google reviews, and they are steadily increasing.
I work front of house, my dad is the chef, and we both put a lot of effort into our roles. Our staff are like family they work incredibly hard and genuinely want the restaurant to succeed. However, they are becoming frustrated waiting for customers to come in. We all want the restaurant to be busy and to work hard.
Marketing efforts so far:
• Leaflets
• Online marketing (Facebook, TikTok, and Google ads)
• Delivery platforms: Just Eat and Uber Eats
Our prices are similar to, and sometimes cheaper than, our competitors.
Any advice on how to get more people through the door would be greatly appreciated.