There's conflicting claims about it. Some say it's gone way down as the internet and technology become part of everyone's lives to the extent social interaction and going out of any kind has plummeted. Others claim that at least with strength and fitness the internet and technology has had the opposite effect. And that the rise of influencers in bodybuilding, powerlifting, strongman and general heavy lifting has led to increased desire to emulate them.

So how has interest and passion for strength and fitness in men, particularly heavy lifting and getting the biggest physiques possible, changed in the last decade? Particularly for me aged 20 to 50 if possible.


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