I was buying marmalade at my local Safeway yesterday, and the cashier said, "Ooh, marmalade! No one buys that. I like it, myself, but I've never seen anyone else buy it".
My husband and I are imports, we grew up British so we brought our weird British breakfast ways with us to California. Marmalade on toast is a morning staple for us.
Is it un-American? An old people thing? Something you only eat in hotels, but never at home? Or just, you know, gross?