As a kid I would always look forward to a Mr Kipling cake or pie and was often dissapointed (except for a country slice).
Just tried one of their new strawberry pies and they are just sweet, flavourless and dry as an old slipper in the Sahara.
Surely their tagline "exceedingly good cakes" is false advertising? Who even likes them that would call them "good" let alone "exceedingly good"? Show yourself!