Do you get supermarkets newest weekly deals in form of a (cheap) paper magazine?
May 8, 2025
Here in Germany it’s normal to get the deals of every supermarket brand nearby weekly in your mailbox. I wonder if it’s the same in other countries, because I consider it a bit oldschool and to be honest a big waste of paper in todays day and age.
21 comments
paper comes from trees. I don’t get the big deal. we recycle it anyway
Yes, they put those into the communal mail boxes here.
They also have them in paper form at the actual supermarket, for customers to take home if they want.
Some places also have an online version…Lidl for example have an online brochure every week that they send me.
Aldi and Lidl both publish a paper (unsurprising, since they’re both German), but I just look at the coupons on the Lidl app.
Yes. You can order a ‘no thanks’ sticker from the kommune if you dont want them in your mailbox. And there is an app which does the exact same thing as the paper anyway
Just put a “Keine Werbung! 😡” Sticker on your mailbox.
Most Norwegians have “No adverts” sticker on their mailbox to avoid those.
Not from Lidl or Aldi. This is done via the app nowadays.
Here in Belgium gradually fewer shops are doing it. Also my “geen reclame” sticker works most of the time to keep it away, I do still occasionally get some from small businesses who do not seem to care about the sticker
It’s handed out at Aldi or Lidl mostly, at the store.
Not in the mailbox.
It used to be the norm in France, but since a couple years they send this by email or it’s available in shops.
Yes I do. People can opt out if they want to, but I prefer looking through a paper flyer rather than some annoying website. Though there’s lots of flyers I never read so I’d opt out of those if I could, but they all come out in the same bunch so you can’t. But they all go in the paper recycling once I finished leafing through them anyway.
My first parttime job was actually delivering packages with these types of flyers from all sort of shops every week. You can easily opt out of receiving these packages by putting a sticker on you mailbox.
Yeah, lots of people get these flyers stuffed in their mailboxes, whether they’re wanted or not. I don’t know a single person who plans their meals around what’s on promo or not.
Personally, I abuse the *hell* out of the points system when the chain does promotions.
They give away tiny little papers with QR codes on them. Scan the code, answer a question, and you usually get points. In theory only one paper per €30 spent, but I always go to the cashier who *truly* just gives me a big stack of them. Scanning takes about 10 mins of work, and I can make away like a bandit.
I’ve got about €50 worth of free groceries saved up right now.
even if a lot of these shops are shifting to apps for this kind of advertising, it’s still pretty common to get those “mini-magazines” in the mailbox, even if unsolicited
some buildings have alerts on the mailboxes asking to avoid leaving this kind of advertising material but delivery people mostly ignore them
We also do this in Denmark, we get countless “deals newspapers” (That’s what they’re called in Denmark) – in our mailboxes every Saturday or Sunday.
But a large part of the Danes have requested an official sticker ,where it says “advertisements -NO THANKS”, then you won’t get them delivered anymore.
They are also unnecessary since all these “Deals papers” is available online, so there is no reason for trees to die for this cause 😏
Ireland, the brochures are available in-store but not everywhere does them. Lidl, Aldi, and pharmacy chains like Chemist Warehouse and McCabes.
We have a ‘no junk mail’ sticker on our front door but still get leaflets from estate agents and fake charity clothes collectors (they pretend to collect clothes for charity but they steal them for sale in Africa or Eastern Europe).
Not in mailboxes, but they’re available in the markets themselves. They now also have apps and we”ll occasionally text you the deals.
Yep, and they don’t give a shit about the Pas de Pub sticker
Thanks for all the answers, it’s really interesting how differently it’s being handled.
And I guess I need a ”keine Werbung“ sticker on my mailbox, haha.
It used to be common here maybe 10+ years ago, but I don’t think Irish shoppers pay much attention to coupons with small amounts off items etc – the main supermarkets all use reward cards / apps and digital vouchers. Even carrying club cards has become a bit of a think of the past – they’re mostly digital these days.
There are probably still a few doing it, but I haven’t seen one in my area in a long time.
I don’t really think sending out loads of flyers would particularly endear you to environmentalists either. Usually when I get junk mail like that it goes straight into the recycling bin. In general the volume of junk mail’s going doing though – I don’t see as much of it as I did a decade ago.
Pretty sure those are opt-in as I don’t get them. I usually look at them through apps though.
21 comments
paper comes from trees. I don’t get the big deal. we recycle it anyway
Yes, they put those into the communal mail boxes here.
They also have them in paper form at the actual supermarket, for customers to take home if they want.
Some places also have an online version…Lidl for example have an online brochure every week that they send me.
Aldi and Lidl both publish a paper (unsurprising, since they’re both German), but I just look at the coupons on the Lidl app.
Yes. You can order a ‘no thanks’ sticker from the kommune if you dont want them in your mailbox. And there is an app which does the exact same thing as the paper anyway
Just put a “Keine Werbung! 😡” Sticker on your mailbox.
Most Norwegians have “No adverts” sticker on their mailbox to avoid those.
Not from Lidl or Aldi. This is done via the app nowadays.
Here in Belgium gradually fewer shops are doing it. Also my “geen reclame” sticker works most of the time to keep it away, I do still occasionally get some from small businesses who do not seem to care about the sticker
It’s handed out at Aldi or Lidl mostly, at the store.
Not in the mailbox.
It used to be the norm in France, but since a couple years they send this by email or it’s available in shops.
Yes I do. People can opt out if they want to, but I prefer looking through a paper flyer rather than some annoying website. Though there’s lots of flyers I never read so I’d opt out of those if I could, but they all come out in the same bunch so you can’t. But they all go in the paper recycling once I finished leafing through them anyway.
My first parttime job was actually delivering packages with these types of flyers from all sort of shops every week. You can easily opt out of receiving these packages by putting a sticker on you mailbox.
Yeah, lots of people get these flyers stuffed in their mailboxes, whether they’re wanted or not. I don’t know a single person who plans their meals around what’s on promo or not.
Personally, I abuse the *hell* out of the points system when the chain does promotions.
They give away tiny little papers with QR codes on them. Scan the code, answer a question, and you usually get points. In theory only one paper per €30 spent, but I always go to the cashier who *truly* just gives me a big stack of them. Scanning takes about 10 mins of work, and I can make away like a bandit.
I’ve got about €50 worth of free groceries saved up right now.
even if a lot of these shops are shifting to apps for this kind of advertising, it’s still pretty common to get those “mini-magazines” in the mailbox, even if unsolicited
some buildings have alerts on the mailboxes asking to avoid leaving this kind of advertising material but delivery people mostly ignore them
We also do this in Denmark, we get countless “deals newspapers” (That’s what they’re called in Denmark) – in our mailboxes every Saturday or Sunday.
But a large part of the Danes have requested an official sticker ,where it says “advertisements -NO THANKS”, then you won’t get them delivered anymore.
They are also unnecessary since all these “Deals papers” is available online, so there is no reason for trees to die for this cause 😏
Ireland, the brochures are available in-store but not everywhere does them. Lidl, Aldi, and pharmacy chains like Chemist Warehouse and McCabes.
We have a ‘no junk mail’ sticker on our front door but still get leaflets from estate agents and fake charity clothes collectors (they pretend to collect clothes for charity but they steal them for sale in Africa or Eastern Europe).
Not in mailboxes, but they’re available in the markets themselves. They now also have apps and we”ll occasionally text you the deals.
Yep, and they don’t give a shit about the Pas de Pub sticker
Thanks for all the answers, it’s really interesting how differently it’s being handled.
And I guess I need a ”keine Werbung“ sticker on my mailbox, haha.
It used to be common here maybe 10+ years ago, but I don’t think Irish shoppers pay much attention to coupons with small amounts off items etc – the main supermarkets all use reward cards / apps and digital vouchers. Even carrying club cards has become a bit of a think of the past – they’re mostly digital these days.
There are probably still a few doing it, but I haven’t seen one in my area in a long time.
I don’t really think sending out loads of flyers would particularly endear you to environmentalists either. Usually when I get junk mail like that it goes straight into the recycling bin. In general the volume of junk mail’s going doing though – I don’t see as much of it as I did a decade ago.
Pretty sure those are opt-in as I don’t get them. I usually look at them through apps though.